We were also interviewed by The Gary Doyle Show (570 News) explaining what we’re up to and how we’ve built the largest database of events in Canada (and we’re on our way in the US too)! Here’s an excerpt of the interview which begins 10 minutes-in.
The day featured exciting insights from Thorsten Heins (Blackberry), Seth Godin, and Patrick Pichette (Google).
Our booth saw a lot of interest from attendees – for personal use and for companies and websites looking to add our events.
Free tools & tips to increase awareness of your events… all free of charge!
Step 1 – Promote Your Event on Major Search Engines and 49st.com
Your first step in promoting your event is to publish it on 49st.com (free of charge). All events listed on 49st.com are available to the public and are:
indexed by major search engines such as Google and Bing
Step 2 – Promote Your Event on Facebook
49st has integrated with Facebook so that any event on the 49st.com website can be created automatically on Facebook by simply clicking a button (49st provides the complete event details including description, dates, location and image). Details can be found in our previous post: publishing your events on Facebook screencast.
Step 3 – Invite Friends
Events are more fun with friends! Click on the “Invite your Friends” button and use our invite friends page to:
write on your friends’ wall on Facebook
invite friends to your events (via email or Facebook)
You can customize and embed your event calendar widget into your website or blog – within seconds.
Adding an event calendar widget to your website or blog is a great way to keep your visitors informed about your events – or events you like and may be attending.
With thousands of events in cities throughout North America and over 30 categories of events to choose from, you’ll be sure to find ones worthy of adding to your widget.
Event calendar widgets are great for bands, people interested in specific content (eg: concerts, sports, networking), event managers and promoters and anyone wanting to present upcoming events to their audience.
Ready to get started? It only takes a few minutes and is as easy as adding a YouTube video to your site! Continue reading →
As an event marketer, you are constantly seeking new ways to get more people through the doors. 49st’s new features are all about keeping people informed about your events so you can sell-out. 49st’s tools make it easy to for you to connect with potential attendees.
Here are steps for using 49st.com to maximize the effectiveness of your event marketing activities:
Create a profile page (you may create a personal as well as a brand profile page).
Once your profile page is created, you have to get some followers. Once you start following people, people will begin to follow you if they find your events to be interesting.
Share your page on Facebook, Twitter or Google+ to let people know about your new page (and to encourage them to follow you).
Each time you contribute a new event or update your status, every one of your followers will be notified and they may share your contribution on other social sites such as Facebook or Twitter. This translates into more people finding out about your page.
You may also add your events to Facebook events with a click of a button!
Anton posted some great pictures of the 49st booth a DX3 Canada Last week in Toronto where we were selected, among five top companies, to present our new exciting features that coming soon. Keep in touch … the video from our pitch is coming soon.
Every December the ubiquitous question “what are we doing for New Years?” comes-up. With so many options to choose from, we’ve developed a Toronto City Guide to help you sort through the many options available to ring in the new year.
We’ve made it easy for you to find events that suit your interest by organizing and categorizing them. For example clubs & nightlife, singles and general.
For the adventurous type, Mariposa Cruises is offering a unique way to ring in January 1st with its dinner and dance party, which offers breathtaking views of Toronto’s skyline from the water’s edge. If you’re looking for laughs, Massey Hall is hosting an Extravaganza.
Imagine this: you’re in the line to get coffee, waiting for a bus or your car wash and are wondering what you’re going to do this evening or want to find a place to go with your friend or family. How would you find places to go and things to do in your city?
iPhone screengrab of 49st Mobile website
With the launch of our mobile website today, we’ve made it easy for you to find place to go. Simply visit 49st.com with your smartphone and we’ll do the rest for you. We’ll detect your location (and you can select any location manually) and let you know what’s happening near you. Give us a try.
By publishing your event to Facebook, you’ll give your Facebook friends and their friends the opportunity to learn about your event!
To publish your event, simply click on the “Publish this Event” button and follow the instructions.
To get familiar with the process, checkout the following screencast:
Maximizing awareness of your event is the ‘name of the game’. After all, you want as many people to know about your event as possible! After adding your event to 49st, we publish it on our website, our partner network of websites and give you the option of adding it to Facebook… all with the click of a button!
The benefit is that you submit once and we publish on multiple sites, thereby saving you time and increasing awareness (and attendance).
Canadians about to become more “in the know” about local events and entertainment in their communities
As a way to discover what’s going on in their city, the Sympatico mobile community can now search through thousands of events, venues, restaurants and clubs to answer the ubiquitous questions “what’s going on?” or “where’s a new place to go or eat?”.
The Sympatico mobile events website is available on any mobile device and features events, venues and restaurants across canada. Stay tuned for more features and visit the site on your mobile phone (events.sympatico.ca).
How do you know whether your online presence is bringing value to your business? or how you should tweak it? Analytics, analytics, analytics! That’s why we have released our analytic tool — 49st’s Insights. This tool provides insights into how consumers are interacting with your business on 49st.com and our Partner Networks.
Once you have taken onwership of your listing page, you can access your Insights through your MyStreet Page.
49st’s Insights provide you with powerful and useful information about your business (be it an event, venue or any page on our site). Here’s what you get (broken down by day, week, month):
Number of times your business was displayed in our search results (impressions )
Terms or keywords that users used to find your business
Number of visitors that viewed your listing
What’s more? If you want to increase the number of people who discover your business on 49st and our Partner Network, you can use our paid advertising solutions to “Boost” your traffic.
As a paid advertiser, your insights page will also include (depending on your advertising package):
Number of times your business was displayed as sponsored (highlighted) listing